On a quest of rebranding their identity, Souljourn Yoga, a non-profit group advocating the ideals of 'selfless service,' sought out an intense overhaul of their already existing brand.
Drawing from their business model, it was clear that Souljourn Yoga needed a more clear and decisive identity that focused on clean lines and delicate colors. With their main goal being to bring education and empowerment to girls in less developed communities through the practice of yoga it was obvious this brand needed to be equal parts powerful and feminine.
Logo // Branding // Marketing Materials // Website Design
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